From humble beginnings to global recognition, Schanell's journey is one of resilience, innovation, and unwavering dedication to her vision.

Driven by a desire to redefine beauty standards, Schanell embarked on a mission to create a platform where women of all shapes, sizes, and skin tones could feel celebrated and empowered. Nellie's Way Beauty emerged as the embodiment of this vision—a one-stop destination offering an extensive range of products, from haircare essentials to makeup, clothing, furniture, decor, and more.

But Nellie's Way Beauty is more than just a beauty brand; it's a testament to Schanell's commitment to inclusivity and diversity. Rooted in her own experiences and struggles with shape, size, and budget constraints, Schanell's journey led her to develop innovative solutions, including a revolutionary hair growth oil that not only stimulates regrowth but also nourishes the scalp and soothes skin conditions like eczema.

The name "Nellie's Way" holds profound significance, stemming from a moment of clarity when someone asked Schanell, "What is Nellie's Way?" In that moment, she realized that her vision extended far beyond beauty products—it was a journey of empowerment, self-discovery, and endless possibilities.

Alongside Schanell stands Vanessa, Director of Design, and Amy Sweryda, Business Manager and Director of Mindfulness & Well-Being. Together, they've curated a collection of over 21,000 products and counting, sourced from local and international vendors, to ensure that every woman finds exactly what she needs to slay all day.

But the mission doesn't stop there. Nellie's Way Beauty is committed to giving back to the community, with plans to establish a non-profit organization aimed at spreading empowerment through love, makeovers, shelters, and more. With every purchase, customers become part of this empowering journey, contributing to a brighter, more inclusive future for women everywhere.

At Nellie's Way Beauty, we believe that beauty is more than skin deep—it's about embracing who you are, celebrating your uniqueness, and empowering others to do the same. Join us on this transformative journey, where every woman is celebrated, every dream is possible, and every day is an opportunity to shine.

Vanessa Carter, the creative force behind the interior design magic at Nellie's Way Beauty. As the Director of Home Design, I pour my heart and soul into curating spaces that are not only beautiful but also functional and nurturing. As a devoted wife and mom of two wonderful children, I understand the importance of creating environments that cater to the needs of every family member.

My journey in the world of interior design spans several years, during which I've cultivated a deep-seated passion for transforming spaces. This path has been one of continuous learning, allowing me to stay ahead of the curve with the latest trends and styles. Redecorating spaces and transforming them into havens of comfort and style is not just my job—it’s my passion.

The turning point in my career came when Schanell H.J. Wilson, the visionary founder and CEO of Nellie's Way Beauty, asked me to join her burgeoning brand. Her invitation was an honor and a challenge that I eagerly accepted. Schanell's commitment to inclusivity and holistic beauty aligned perfectly with my values, and together, we set out to create something extraordinary.

At Nellie’s Way Beauty, I am dedicated to curating a diverse collection of furniture and decor that caters to your unique room planning needs. Whether you’re looking to revamp your living room, create a serene bedroom retreat, or design a functional yet stylish family space, I’m here to bring your vision to life. My approach to interior design is rooted in understanding the mood and emotion each space should evoke. I believe that every room should tell a story and reflect the personality of those who inhabit it.

My love for detail is at the heart of everything I do. Each piece in our collection is chosen not only for its aesthetic appeal but also for its ability to enhance the functionality and comfort of your home. This philosophy drives me to create interiors that are both aesthetically pleasing and deeply personal. I strive to make every space a true reflection of the individuals who live there.

Together with Schanell and our incredible team, we've cultivated an impressive inventory of over 21,000 products, and we continue to grow. Our aim is to use proceeds from Nellie's Way Beauty to support a nonprofit organization dedicated to spreading empowerment through love and makeovers. By offering assistance to shelters and other initiatives, we are committed to making a positive impact on the lives of women in need.

Ready to transform your home? Let's make it happen! Schedule a consultation with me today and let’s start the journey towards creating your dream space. With my expertise and your vision, together we can achieve an interior that truly resonates with your lifestyle and preferences.

Discover the difference with Nellie’s Way Beauty, where exceptional design meets heartfelt creativity. Explore our Home Store today and see how we can bring your dream spaces to life.

Welcome to the world of Nellie's Way Beauty, where inner well-being meets outer beauty. At the core of our mission is Amy Lee Sweryda, our dedicated Director of Mindfulness and Well-Being. Amy’s journey to this pivotal role is a testament to resilience, passion, and an unwavering commitment to empowering women.

Amy's diverse background includes roles as a teacher, waitress, and legal assistant before finding her true calling in the realms of mindfulness and business management. Her multifaceted experiences have equipped her with a unique perspective that she brings to Nellie's Way Beauty. As a woman, wife, daughter, sister, aunt, and dog mom, Amy has navigated life's challenges with grace and strength, continually growing and learning from each experience.

Schanell H.J. Wilson, our visionary founder, recognized Amy's incredible eye for photography and her commitment to health and fitness, inviting her to join the Nellie's Way Beauty family. This invitation was a turning point for Amy, allowing her to combine her passions and skills to foster a supportive and positive environment for women worldwide.

Amy is not only our Director of Mindfulness and Well-Being but also an avid photographer, with her upcoming venture, Amy Lee Photography, set to capture the beauty of life's moments. Her love for running, including participating in 5Ks and 10Ks, and training on mountain trails, reflects her dedication to staying healthy and fit. This holistic approach to wellness is at the heart of Amy's philosophy, where she believes that inner strength and well-being radiate outer beauty.

The trauma of losing her sister to domestic violence has profoundly impacted Amy's life and fueled her passion for empowering women to find their strength. This personal experience drives her commitment to Nellie's Way Beauty's goal of establishing a nonprofit organization dedicated to helping women escape domestic violence. Through initiatives like housing support, scholarships, and makeovers, Amy and the team aim to provide hope and a fresh start for those in need.

Together with Schanell and Vanessa Carter, our talented Director of Interior Design, Amy has helped cultivate an impressive inventory of over 21,000 products and counting. From beauty and fashion to home decor and spiritual items, Nellie's Way Beauty offers a comprehensive selection designed to cater to the diverse needs and desires of women everywhere.

Amy’s adventures and insights are beautifully chronicled in her blog, **Amy Lee Rocks the World**. Here, she shares her personal journey, fitness tips, mindfulness practices, and the beauty of her travels. From running up mountains to exploring new destinations, Amy's blog is a captivating source of inspiration and motivation for those seeking to embrace life fully.

At Nellie's Way Beauty, we believe in the power of community, support, and empowerment. Join us in celebrating the incredible journey of Amy Lee Sweryda and discover how our commitment to mindfulness and well-being can enhance your life. Explore our extensive range of products and become part of a movement that values love, self-care, and holistic beauty.

Discover more about Amy's adventures and the transformative power of mindfulness by visiting Amy Lee Rocks the World. Together, we can create a brighter, more empowered future for women everywhere.