Meet Schanell H.J. Wilson, the visionary force behind Nellie's Way Beauty—a dynamic entrepreneur with a passion for empowering women worldwide. From humble beginnings to global recognition, Schanell's journey is one of resilience, innovation, and unwavering dedication to her vision.

Driven by a desire to redefine beauty standards, Schanell embarked on a mission to create a platform where women of all shapes, sizes, and skin tones could feel celebrated and empowered. Nellie's Way Beauty emerged as the embodiment of this vision—a one-stop destination offering an extensive range of products, from haircare essentials to makeup, clothing, furniture, decor, and more.

But Nellie's Way Beauty is more than just a beauty brand; it's a testament to Schanell's commitment to inclusivity and diversity. Rooted in her own experiences and struggles with shape, size, and budget constraints, Schanell's journey led her to develop innovative solutions, including a revolutionary hair growth oil that not only stimulates regrowth but also nourishes the scalp and soothes skin conditions like eczema.

The name "Nellie's Way" holds profound significance, stemming from a moment of clarity when someone asked Schanell, "What is Nellie's Way?" In that moment, she realized that her vision extended far beyond beauty products—it was a journey of empowerment, self-discovery, and endless possibilities.

Alongside Schanell stands Vanessa, Director of Design, and Amy Sweryda, Business Manager and Director of Mindfulness & Well-Being. Together, they've curated a collection of over 21,000 products and counting, sourced from local and international vendors, to ensure that every woman finds exactly what she needs to slay all day.

But the mission doesn't stop there. Nellie's Way Beauty is committed to giving back to the community, with plans to establish a non-profit organization aimed at spreading empowerment through love, makeovers, shelters, and more. With every purchase, customers become part of this empowering journey, contributing to a brighter, more inclusive future for women everywhere.

At Nellie's Way Beauty, we believe that beauty is more than skin deep—it's about embracing who you are, celebrating your uniqueness, and empowering others to do the same. Join us on this transformative journey, where every woman is celebrated, every dream is possible, and every day is an opportunity to shine.