Our Story

Nellie's Way Beauty celebrates individuality, self-expression and confidence. Founded by Schanell H.J. Wilson, our store brings together beauty, fashion, home furnishings, decor and wellness finds for customers of different styles, sizes and skin tones. Our goal is to make shopping feel welcoming, inspiring and personal.

The name Nellie's Way reflects a belief that beauty and lifestyle choices should be defined by you. We are building a destination where you can discover what makes you feel at home, comfortable and confident.

Meet the Team

Schanell H.J. Wilson — Founder & CEO

Schanell founded Nellie's Way Beauty to create a more inclusive shopping experience. Drawing on her experiences with fit, style and budget, she guides the company's vision across beauty, fashion, home and lifestyle. Her focus is helping customers express themselves while building a business rooted in empowerment and community.

Vanessa Carter — Director of Home Design

Vanessa leads the Nellie's Way Home department, bringing a passion for interiors, comfort and functional spaces. She helps curate furniture, lighting and decor for different rooms and personal styles, and contributes creative direction for the brand's visual storytelling.

Amy Lee Sweryda — Business Manager & Director of Mindfulness and Well-Being

Amy supports business operations and the mindfulness department. With interests in photography, fitness and personal growth, she brings a thoughtful perspective to wellness, creativity and everyday self-care.

Our Vision

We believe that beauty is more than appearance. It includes how you express yourself, care for your well-being and shape the spaces around you. We also hope to expand our community impact through future charitable initiatives.